About Inklings

Inklings Baby is a majority women, part LGBTQ owned brand that creates colorful, quirky baby toys and infant novels based on imaginary friends.  
In 2018, with a successful Kickstarter to fund the production of our first character Ollie the Oddball Oddbird, Inklings Baby officially launched. Inklings now includes 6 characters, plush and infant novel sets, activity toys and apparel.   Inklings Baby toys are activity & sensory focused, and gender neutral. The babies in each of our infant novels are of a different race, gender and family dynamic.  The celebration of diversity starts in the nursery.  

Best friends since high School, Aim & Lex started Inklings in 2018 after Evie, Aim's daughter was born. Evie received boring grey bunnies and basic brown teddy bears as gifts. Where were the cool, weird, colorful toys that we played with as kids in the 80s? From there, the idea for Inklings was born.  Our dream is to create a brand that supports our beliefs and helps to create the world we want our children to live in. Inspired by the wacky, cool toys and tv shows we watched as kids in the 80s, we wanted to bring back the idea that it is ok to be different, to be creative and to use your imagination to the fullest.   

Social Impact

We met the amazing team behind the Real Mama Bears which educates, empowers and supports the LGTBQ community.  In 2022, Inklings joined their Legacy Collective Giving Circle as well as proudly showcases their logo on all packaging.

Drag Story Hour NYC Collab launched Pride 2023 with specially designed onesies, tshirts and totes featuring the one and only Harmonica Sunbeam and Inklings character Rainbow Wobby. 100% of the profits of each sale will be donated to Drag Story Hour NYC.